Selling your house in can be both a great experience and a tough one. One that often causes stress for sellers is the open house. What does it take to run a smooth and successful open house? In this article, we’ll go over how to run a successful open house that attracts buyers in the area.
Stage Your House
Staging your house is absolutely essential to getting a good price on your sale. Your house should look clean, new and well cared for.
Any repairs that need to be done should be done before the open house. Carpets, floors, tiles and walls should be in pristine condition.
You should pay special attention to the bathroom and kitchen. Make sure there’s no grime on the tiles and no rust on any metal.
Marketing Strategy
Another important point in a successful open house is your marketing strategy.
There are many ways to market an open house. The most basic of basics starts with putting an “Open House, X Date!” sign in front of the house with the date of the open house. On that day, change it to say “Open House, Open Today!”
Other strategies include posting the open house on popular online classifieds like Craigslist or posting ads in the newspaper.
Working with a Real Estate Agent
One of the best ways to ensure you have the best open house possible is to work with a real estate agent.
A real estate agent is trained in how to get qualified buyers into an open house with a variety of marketing tactics. Once interested buyers are in the house, agents are also trained in how to “soft sell” the house in such a way that has buyers interested in making an offer.
If you don’t already have a real estate agent who can help you stage a successful open house in the area, feel free to give me a call at 404 374 1620 or send me an email at craig@pauldingandpolk.com for a free consultation.

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